From Avant-Garde Designs to Sustainable Fashion
Chopuryan’s journey as a designer began with her groundbreaking creations under her namesake label. Known for pushing boundaries and challenging conventional fashion norms, her designs quickly garnered attention in international fashion circles, with her works showcased in Milan, Tbilisi, Moscow, and Bilbao. Yet, despite her success, Ani found herself yearning for something deeper — a project that would reflect her values of environmental sustainability and creativity.

The Heart of Bazaar: Sustainability and Artistry
At the core of Bazaar’s concept lies the commitment to upcycling, a practice that has grown increasingly important in the fashion industry as consumers and designers alike seek more sustainable solutions. Bazaar’s philosophy is simple: fashion should not come at the cost of the planet. By reimagining vintage and discarded materials, Ani ensures that every piece sold is part of a larger movement toward reducing waste and creating more sustainable fashion practices.
Bazaar’s collections are not only unique but also timeless. Each item tells the story of a past life, carefully reworked to reflect contemporary style. It’s a place where creativity flows freely, and every garment is a masterpiece in its own right. Whether it’s a reworked jacket, a one-of-a-kind dress, or an artistic accessory, Bazaar’s pieces capture the essence of both vintage and modern design, blending them seamlessly into something new and extraordinary.

A Space for Art, Community, and Inspiration
Beyond its fashion offerings, Bazaar is a creative hub, located in the heart of Yerevan’s Artkvartal. This vibrant art center serves as the perfect backdrop for a store that celebrates creativity, individuality, and collaboration. Artkvartal itself is home to a community of renowned Armenian artists, providing a space for them to showcase their work, exchange ideas, and collaborate on exciting new projects. For Ani, this dynamic environment fosters the perfect atmosphere for her vision of Bazaar to flourish.
Bazaar is more than just a store — it’s a movement. It’s a place where art and fashion collide, where sustainability meets innovation, and where every visitor is encouraged to embrace the creative possibilities of upcycled fashion. Ani’s store is a reflection of her personal journey as a designer and her commitment to making a positive impact on the world.

Looking to the Future
As Ani Chopuryan continues to grow her creative endeavors, Bazaar stands as a testament to her passion for sustainable fashion and art. The store’s mission goes beyond selling unique clothing; it’s about shaping a future where fashion is driven by purpose and creativity, rather than waste and excess.
Bazaar is set to expand its influence not only in Armenia but also beyond. With plans to establish online sales and delivery options to Europe, Ani is determined to bring her concept to a wider audience. The goal is clear: to change the way the world views fashion, one upcycled piece at a time.
Ani Chopuryan’s Bazaar Concept Store is more than just a place to shop — it’s a celebration of creativity, sustainability, and the transformative power of design. With each item crafted and sold, Ani is helping to reshape the future of fashion, one garment at a time.